Why Abae Exists

Time is up. The planet is on fire, and people and animals are suffering.
Forget climate pledges, sustainability goals, or vague ethical promises—today, we make change.
Abae is fashion built for all genders, ages, and lifestyles.
Lifetime clothing for all your tomorrows, to ensure theirs.

Explore Abae Collections

1 4

Our Story

Co-founder Emma has over 30 years in retail, proving fashion can be ethical and enduring.
In India, Asim oversees our supply chain, protecting both the artisans and the planet.

Together, our London and Tirupur design teams create garments that honour people, protect nature, and last a lifetime.

Read More About Us

What We Stand For

  • 🌱 Good Working Conditions

    100% GOTS-certified organic fabrics

    Natural dyeing & zero-wastewater pollution

  • 💚 Fair Wages

    Living Wage + 50% for all workers
    15% profit into our Meducate Fund

  • 🧵 Community Repair

    Workshops & care packages
    Fashion designed to last a lifetime

1 3

New Arrival

1 4
View all

Abae Initiatives

  • Pay What You Can

    Fashion that adjusts to your means.

  • Care, Repair, Rewear

    Keep clothes alive, season after season.

  • Fashion for Life

    A commitment to lifetime durability.

  • Adaptable Sizing

    Pieces that evolve with you.
Explore More

More Than Fashion

Abae is a community of changemakers, dreamers, and activists.
From mending workshops to playlists, podcasts, and live sessions—we celebrate people and the planet together.

Join the Movement